Monday, 18 September 2017

Leonetto Cappiello - part 5

Leonetto Cappiello (1875 – 1942) was an Italian/French poster artist and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterised by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.

For more information on Cappiello see part 1, and for earlier works see parts 1 - 4 also.

This is part 5 of a 6-part post on the works of Leonetto Cappiello:


1923 Délices
lithograph 198 x 128 cm 198 x 130 cm
by Atelier d’Art Devambez, Paris

1923 E. Lemonon Eau-de-Vie
lithograph 160 x 120 cm
by Atelier d’Art Devambez, Paris

1923 Jouets et Etrennes
lithograph 70 x 120 cm
by Atelier d’Art Devambez, Paris

1923 Journée de La "Femme et L'Enfant"
lithograph 150 x 100 cm
by Atelier d’Art Devambez, Paris

1923 Le Neptune Lavable
lithograph 160 x 118 cm
by Atelier d’Art Devambez, Paris

1923 Les Dentifrices du Docteur Pierre
lithograph 160 x 120 cm
by Atelier d’Art Devambez, Paris

1923 Pluma Fuente "Iris"
lithograph 70 x 50 cm

1923 Royat
lithogrpah 200 x 131 cm

1923 Rugby
lithograph 223 x 129 cm
by Atelier d’Art Devambez, Paris

1923 Théâtre de L'Étoile
lithograph 161 x 109 cm
by Atelier d’Art Devambez, Paris

1924 Alcool de Menthe de Riclès
lithograph 160 x 107 cm
by Atelier d’Art Devambez, Paris

1924 Alcool de Menthe de Riclès 
lithograph 160 x 107 cm 
by Atelier d’Art Devambez, Paris

1924 Fête de la Tour Eiffel
lithograph 160 x 120 cm
by Atelier d’Art Devambez, Paris

1924 Grande Fête de Bienfaisance
lithograph 80 x 60 cm
by Atelier d’Art Devambez, Paris

1924 Les Couronnes Sodas Limonades
lithograph 162 x 122 cm
by Atelier d’Art Devambez, Paris

1924 Papillion Noir
lithograph
by Atelier d’Art Devambez, Paris

1924c Bitter Campari
lithograph

1925 Biscotines Union
lithograph
by Imprimerie P. Vercasson & Cie., Paris

1925 Chocolat au lait Suchard
lithograph 111 x 73 cm
by Devambez., Imprimerie, Paris

1925 Cigarettes Araks
lithograph 160 x 118 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1925 Cinzano
lithograph 139 x 100 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1925 Contratto Canelli
lithograph

1925 Peugeot
lithograph 162 x 121 cm
by Devambez., Imprimerie, Paris

1925 Sancta
lithograph 160 x 113 cm
by Devambez., Imprimerie, Paris

1925 "Sfer-20" Radiola
lithograph

1925 Sodas Scarpatett
lithograph
by Imprimerie Publicitè Vercasson & Cie., Paris

1925 Toujours Blanc MAG l
ithograph 160 x 120 cm
by Atelier d’Art Devambez, Paris

1925 Veuve Amiot
lithograph
by Imprimerie Publicitè Vercasson & Cie., Paris

1926 Bourdou
lithograph 160 x 120 cm
by Devambez., Imprimerie, Paris

1926 Cigarettes Louis Doize
 lithograph 161 x 121 cm
by Devambez., Imprimerie, Paris

1926 Jacquin
lithograph 160 x 120 cm
by Devambez., Imprimerie, Paris

1926 La Baule les Pins
lithograph 150 x 99 cm
by Devambez., Imprimerie, Paris

1926 Papier à Cigarettes JOB
lithograph 86 x 60 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1927 Cognac Monnet
lithograph 200 x 130 cm
by Devambez., Imprimerie, Paris

1927 Le Nitrate de Chaux "Le Gaulois" C'est de l'Or!
lithograph 160 x 120 cm
by Devambez., Imprimerie, Paris

1927 Longines
lithograph 130 x 91 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1928 Anisette Marie Brizard
lithograph 201 x 131 cm
by Devambez., Imprimerie, Paris

1928 Porto Pitters
lithograph

1928 Royal Melchior Grand Mousseux
lithograph 160 x 120 cm
by Imprimerie Publicitè Vercasson & Cie., Paris

1929 La Menthe Pastille
lithograph
by Devambez., Imprimerie, Paris

1929 Nitrolian Sec Aussitot Peintlithographby Devambez., Imprimerie, Paris

1929 O Cap
lithograph

1929 Palais de la Nouveauté Blanc
lithograph 163 x 122 cm
by Imprimerie de l'Affichage National Dufayel

1929 Remy pates Alimentaires
lithograph 160 x 120 cm
by Devambez., Imprimerie, Paris

1930 Cordial Campari
lithograph

1930 Florio et Cinzano
lithograph 200 x 130 cm
by lithograph by Devambez., Imprimerie, Paris

1930 Fonseca Costa & Ca. Lisbon
lithograph 141 x 101 cm
 by Imprimerie Publicitè Vercasson & Cie., Paris

1930 Huile Lesieur - Huile de Table
lithograph 161 x 120 cm
by Devambez., Imprimerie, Paris

1930 rien ne remplace Le Cuir
 lithograph 222 x 132 cm
by Devambez., Imprimerie, Paris

1930 Savourez la Savora
lithograph 161 x 120 cm
by Devambez., Imprimerie, Paris